1. Approach Promotes Progress: Has the writer created a context for decision-making? i.e. Does the writer make a connection with the audience by being direct, straightforward and open, and by recognizing the audience's background and point of view? Does the writing elicit trust and openness from the audience, encourage further and useful dialogue, and allow the facts, ideas, and details to speak for themselves without the author intruding into the audience's rights and responsibilities to interpret the situation?

2. Understandable Development: Has the writer organized the presentation so that options and proposals are adequately, explicitly, and concisely explored and so that the logic is easily followed? Does the organization recognize the audience's understanding of, and interest in, the situation, so that the audience gains the information in an efficient way?

1. Comprehensive and also Focused: Has the writer been comprehensive. i.e. Has the writer identified and analyzed the most pertinent conditions of a problem, leaving out irrelevancies, and arranging the analysis so that the audience can see clearly the relationships between ideas and data? Has the writer spotted and caught the problem's jugular? Is the writing more than a collection of separate facts and generalizations?

2. Priorities: Has the writer developed an understanding of what are dominant points and what are subordinate points, and what are the interactions between these points -- to enable the reader to responsibly reassemble the points in a variety of ways, and to thus have a reservoir of options for the problem's solution?

1. Density: Has the writer produced an analysis which has richness? i.e. Is there substance to the content, with the analysis elaborated by many specific, significant details?

2. Sensitivity Analysis: Has the writer addressed the contingencies, showing the risks, uncertainties, and limits of the analysis, in order to help the audience evaluate options and to open dialogue with the audience on the problem's solution?

1. Engaging: Has the writer used a variety of stylistic devices to engage the audience's interest, excitement, and attention? Has the writer avoided jargon and used language which is crisp, specific, and descriptive and used a format which makes the information easily and clearly accessible to the audience?

2. Acceptable Usage: Has the writer communicated ideas in the grammatical conventions of standard English so that the meaning is clear and the audience is undistracted by errors?